Issue 13. February 2008

  Frances Katzen, SVP
Pertinent Articles:
Wall Street Bonuses up 14%
By Christine Harper
Dec. 20 (Bloomberg) -- Wall Street's year-end bonuses climbed 14 percent as
increases at Goldman Sachs Group Inc., Morgan Stanley and Lehman Brothers
Holdings Inc. more than offset a drop at Bear Stearns Cos.
Mortgage Markets Get a Hand from BofA
By James R. Hagerty
The giants are taking control of the home-mortgage market.
Friday's agreement for Bank of America Corp. to buy Countrywide Financial Corp. for $4 billion shows how size and financial solidity are trumping everything else in mortgage lending. With the heft to withstand rising defaults and falling home prices, these big companies are helping prevent a total shutdown of mortgage lending..
[The Wall Street Journal]
This Just In: Manhattan Still Expensive!
By Chris Rovzar & Jessica pressler
Some of the city's biggest brokerage firms released their fourth-quarter reports on the Manhattan real-estate market this week. And the news? Holdouts hoping for a slump won't get their reward quite yet.
[NY Mag]
This Just In: Manhattan Still Expensive!
By Les Christie
NEW YORK ( -- Manhattan real estate continues to buck national trends - New York home prices soared during the last three months of the year, according to several surveys released Thursday.


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Quarterly Reports:
Frances Katzen
485 Madison Avenue 16th Floor
New York, NY 10022

(212) 350-8575

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How to Make Money in Real Estate


For many years, owners of residential properties had one thing in mind – having as nice a home as possible.  Granted, over time the value of the property went up – whether a co-op, condo or house – but the true value was as a home.
The times are changing and I am frequently asked, “How do I make money in real estate?”
With Manhattan prices continuing their vertical ascent and the weak dollar bringing foreign money into the U.S., investing in real estate has become as important to the market as people looking for a home.  Many of the new condos are being gobbled up by foreign investors who see an opportunity to get a solid, tangible asset in a stable country at, for them, bargain prices.  Many Americans, seeing this, and hearing the numerous stories of people who made significant gains in real estate, are looking to do the same.  How do you do it?
I see three prime routes to making money.  They all require some thought and research for smart investors.  It’s not like shooting fish in a barrel.

Buy early in a new property

The fastest way to get a solid return on your investment is to be one of the first buyers before a building is under construction.  It’s a bit like a venture capitalist investing in a company.  The closer you are to the first release of product, the more likely the developer or sponsor will increase prices several times before closing.  It takes a leap of faith in the property, but there is usually little downside risk, though your money will be tied up for several years.
Two keys in selecting a property are the location (this holds true with any real estate investment) and the quality of the building and the amenities.  Much of the new product on the market today is conversions of impressive buildings to condominiums from the most luxurious of all, The Plaza, downtown to Philippe Starck’s 15 Broad Street.

Buy one at a time

The second route is to buy bit by bit.  Start small, possibly with a one-bedroom that is in a prime location and has excellent amenities such as top-of-the-line appliances.  This is important for re-sale.  Then try to get a rental that will be converted and live there.  This way you will be able to buy the apartment at a favorable insider price then flip-it into something larger.  By continuously trading up, the small investments will grow.

Find an emerging neighborhood

The third way, and one that can show great appreciation, is to find a property in an emerging neighborhood.  Often it may take five to eight years to get the benefits, but they could be well worth the wait.  Look at the neighborhoods of Chelsea, the Lower East Side, and now Harlem, which over the past decade have experienced great increases in value.  While the choice of neighborhoods is diminishing as more and more are upgrading, there are still areas where solid returns can be had.  In some cases, it means looking outside of Manhattan.
There is no guarantee any of these three methods will pay off for everyone because of the uncertainty in the economy and world and national events.  But, based on my fantastic belief in the viability of housing in New York City and the historic upward trend of the value of real estate, I am confident that in almost all cases the prudent investor who takes a bit of time to learn the market and works with a broker who can look at the transaction as an investment; will reap significant gains.

MANHATTAN MARKET (all Co-op & Condo Sales)
Matrix Current Qtr Prior Year Qtr %Chg
Average Sales Price $1,439,909 $1,224,840 17.6%
Average Price per Sq FT $1,180 $998 18.2%
Median Sales Price $850,000 $799,000 6.4%
Number of Sales $2,518 $2,441 3.2%
Days on Market (From Last List Date) 131 149 -12.4%
Listing Inventory $5,133 $5,934 -13.5%
Average Sales Price by Size Current Qtr Prior Year Qtr %Chg
2-bedroom $1,898,784 $1,554,645 22.1%
3-bedroom $5,076,798 $3,630,938 39.8%
Matrix Current Qtr Prior Year Qtr %Chg
Average Sales Price $1,142,232 $1,047,219 9.1%
Average Price per Sq FT $1,055 $872 21.0%
Days on Market (From Last List Date) 127 141 -9.9%
Listing Inventory $2,254 $3,054 -26.2%
Average Sales Price by Size Current Qtr Prior Year Qtr %Chg
2-bedroom $1,622,386 $1,243,166 30.5%
3-bedroom $3,823,957 $3,202,714 19.4%
Average Sales Price by Size Current Qtr Prior Year Qtr %Chg
Average Sales Price $1,750,634 $1,486,057 17.8%
Average Price per Sq FT $1,310 $1,184 10.6%
Days on Market (From Last List Date) 135 162 -16.7%
Listing Inventory $2,879 $2,880 0.0%
Average Sales Price by Size Current Qtr Prior Year Qtr %Chg
2-bedroom $2,066,987 $1,906,609 8.4%
3-bedroom $6,075,155 $4,487,385 35.4%



© 2006 An Independently owned and operated member of Prudential Real Estate Affiliates, Inc. is a service mark of Prudential Insurance Company of America Equal House Opportunity. All material presented herein is intended for information purposes only. While, this information is believed to be correct, it is represented subject to errors, omissions, changes or withdrawal without notice. All property outlines and square footage in property listings are approximate.

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